SEO As a Career Choice: Benefits and Its Growth

SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology, with implementing the techniques, and all the technicalities of website, coding etc. While the art part deals with understanding the business, and its customer’s human behaviour and trying to influence it which is not just science but also an art.

Why SEO industry is growing?

Increased use of search engines to look for information on web.

Large brand advertisers are using SEO actively

Traditional or Direct marketers are increasingly adopting SEO

What are the career opportunities on SEO?

Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It is one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

What skills are needed for a career in SEO?

As I already mentioned SEO is a mix of arts and science, so if you come from the science background and are technical skilled, SEO can add a lot of value to your CV by making you get in touch with the practical aspect of the business. SEO helps you grow as a professional and learn new skills related to people management and internet marketing strategy building.

In case you come from the art side, then SEO may appear a little complicated due to the entire technical skill requirement. The good news is that most technical aspects of SEO are easy to learn & implement.

SEO Job Categories

Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:

Analytics

Business Management/Development

Link Building

Event Building

Organic Search Engine Optimization

Social Media

Web Development/Programming

Web Design

Offline Marketing/Advertising

Public Relations/Reputation Management

Paid Search/PPC Management

Web Design

Writing/Blogging

SEO Training and Certification

At present, there is no official governing body for the SEO industry and there are no fixed standards to follow. However, several large and influential institutions and organizations have started to offer International certifications for completing SEO courses. Taking these courses can enhance your resume.

Benefits of SEO Training course

SEO training course is a great opportunity to seize the marketplace, exhibit your brand’s reputation, and also increase sales. With SEO training courses, the sky is the limit when it comes to acquiring new clients, making sales, and establishing gravitas. So sign up for an SEO training course. Just be sure that you will be wise in selecting which service provider can help you.

Learnpact offers classroom training & provides Career coaching on Emerging Technologies to Fresher’s & professionals who are looking to switch to marketing career. For more details visit http://www.learnpact.com/seo-training-in-chennai/

Kumar M is an expert writer on seo training in Chennai, php training in Chennai since last 4 years to create dynamic web pages.

Article Source: http://EzineArticles.com/expert/Kumar_Mathew/1563895

 

What to Look for in a SEO Services Company

Search engine Optimization (SEO) techniques are very important in order for your website to be seen and picked up by search engines. If you want your website to be listed in the top page of the search results then your website has to be ranked very high and there are lists of factors that generally influence the website ranking. Relevance of the keyword, popularity of the search word, the way keywords are used in page titles, usage of keywords or phrases in the body text are some of the factors that influence website rankings. Search engine optimization techniques helps you to ensure that the above said factors are considered and necessary changes are made to the website and backlinks or inbound links are placed over the internet to divert traffic to your website.

Why to opt for SEO

If you have a business website, then the content that is posted on your website is very important and has to be able to convey information that is relevant and about the purpose of your business to your prospective clients or customers. Internet Marketing also plays a vital role as your website has to be seen by your potential clients and in order to increase visibility of your website, you will have to opt for SEO techniques. There are many reasons why you should opt for SEO for your business, but then let us look at a few important ones.

  • SEO will help increase the organic traffic to your website.
  • SEO will give you better visibility in the Internet world.
  • Search engines are inclined more to organic results than to paid ads.
  • SEO will help you to increase the page ranking of your website in search engines.
  • SEO is a lot cheaper than opting for the expensive paid ads in search engines.
  • Using manual SEO techniques you can bring in a lot of genuine traffic to your site.
  • SEO will help increase the conversion rate on your website, thereby increasing profits.

SEO Service Providers

SEO is an internet marketing technique that requires a lot of research and planning and therefore it is wise to avail the services of a good SEO Services company for your business. There are a lot of benefits in opting for a SEO service provider as they will have the experience and the expertise that is required for devising a good SEO strategy for your business that will help your business in many ways. As there are many SEO services companies that operate worldwide, it is very important to find one that will be the best for your business. Providing SEO services is not just about placing links all over the internet to bring in traffic. There is a lot more to SEO and let us look at a few traits that a good SEO Services company should have. A Good SEO services company should:

  • Provide SEO Services at affordable costs
  • Should have knowledge and experience in implementing advanced SEO techniques
  • Should help in modifying your website for SEO
  • Should provide you with low cost SEO operations
  • Should help you increase sales and your customer base
  • Should help increase the visibility of your products or services in the internet
  • Help in getting you increased targeted traffic

As there are many SEO services [http://www.metricrank.com/services/] companies that operate worldwide, it is very important to find one that will be the best for your business.

Article Source: http://EzineArticles.com/expert/Amrit_Jana/1519186

 

A Leading SEO Company Should Follow the Following Rules in 2013

It is not child’s play to rank on the first page of Google. Special skills are required to reach this level. A leading SEO company knows more best of the market strategies. They know how to play smart and hit the targeted points in less time. As 2013, approaches, every leading SEO company will plan its own strategy to stay on top in the very competitive market of SEO and SEM.

A well designed and SEO optimized web page is the best possible answer of a user’s query in search engine. If it appears on top of other competitors, it is the success of the SEO company.

The entire SEO process has one goal behind it. It is executed to increase website’s traffic. When the traffic increases, the site will have more customers. Many of them will turn permanent customers. The main purpose of SEO is to highlight a website’s products, ads, services, and other causes on top of other competing sites.

There is much competition is SEO companies. There are many companies, which are working for their clients worldwide. A lot of companies like to hire these companies because they give complete packages in much reduced amount. Moreover, they have experts working on them, which makes the work state of the art.

But, after the Google Panda and Penguin updates, every company should revise its SEO strategy to still be the leading SEO company. Most of the old tactics are now old fashioned in 2013 from the SEO point of view. Content was known as the king of SEO, but Google has tightened the criteria for content also. It is now only allowing the correct and best quality content to come up in top SERPs (Search Engine Ranking Positions). But, without a doubt, content is still the king of SEO.

More than 80% searches are represented by Google. So, companies are trying hard to rank high in Google only. They know if it happens, they will easily rank in other search engines. Ruling SEO organizations know what strategies will work fine for what sort of sites. Every site has a different niche so the strategy should also be unique.

A good company will start with a complete homework. They will create a proper strategy to follow and they will gladly show the strategy to its client too. They will know what on-page, and off-page tactics they will need to apply on the site to get it in top SERPs. Good companies always remain ready to learn. This is very important in 2013. Newness and creativity are a must in SEO now.

Social media networks will get more importance in 2013. Smart companies have already adopted them to advertise their clients’ sites on them. Video marketing such as YouTube and Audio marketing is going to grow. Even twitter has considerably got big in coming time. Every site will tend to touch it to get high ranks.

Nobody can neglect the importance of Facebook. This was big in the last years, and it is expected to grow even more. Good companies, which have the responsibility to show big results to their clients in short tie have to turn their route to more socializing sites.

If you want best SEO packages for your business to get ranked top in search engine. Get the Cheap SEO packages with Leading SEO Company. For more details log on to www.digitallinkpoint.com

Article Source: http://EzineArticles.com/expert/Andrew_Jonson/737877

 

On-Page And Off-Page SEO: Which Is More Effective?

When doing Search engine optimization, a webmaster must know what SEO tools and methods are most effective to be able to focus his or her attention on these methods and tools. Knowing which methods will help a website the most to get to its desired ranking in search engine results for selected keywords will help the webmaster or the SEO specialist in prioritizing the techniques that yield the best results.

If you are new to the SEO industry, you may be wondering why SEO is getting a lot of attention. SEO or search engine optimization is the practice of increasing the online presence of a website or a blog by making it rank higher in search engine results. In the past, many websites have been practicing the type of SEO that is not favorable for the readers; also known as black-hat SEO. Google made some changes in the past year to improve its service to people who are using their search engine. That decreased the effectiveness of black-hat SEO and has made the industry change for the better.

To know what types of SEO software and techniques are effective, you should be familiar with the classification of search engine optimization techniques. The two classifications of SEO are on-page and off-page SEO.

What is On-Page SEO?

On-page SEO consists of the techniques that are used in the target website itself. If you have a website and you want it to rank higher in the search results of your selected keywords, you should begin working with making your website easy to use for the visitors. Some of the techniques that you should do include adding of relevant contents with highly targeted keywords, improving of website navigation and addition of the different types of meta tags. There are other things that you can do to improve the usefulness of your website but these three are the ones most commonly used for SEO.

What is Off-Page SEO?

Off-page SEO on the other hand, includes the techniques that are employed using outside influence to improve your website’s ranking in search engine results. The most controversial of the off-page search engine optimization techniques is the farming of inbound links. In the past, having many links leading to your website and contents, received a lot of weight in search result ranking. The recent updates however, changed all that and those who have abused this type of SEO have been penalized by getting ranked lower. Other types of off page SEO are building up your Google authorship in selected niches and doing guest blogging.

Which One Should You Focus On?

In the beginning, you should first establish your website’s usefulness. Search engines generally want to recommend websites that are genuinely useful to their users. This means doing a lot of on-page SEO in the beginning. If you are doing your, on-page SEO right, people will begin to notice your content and you will begin to get some genuine off-page SEO. You should enhance your off-page SEO when you are completely satisfied with the usefulness of your website.

For more information about search engine optimization and seo tools go to seosoftwareshop.com.

Article Source: http://EzineArticles.com/expert/Mark_J_Young/1227124

 

On-Site SEO – Make Sure Your SEO Consultant Can Code!

Here’s an issue I run into a lot, I’m doing some initial consulting with a client on their SEO and I discover they were using another company in the past who only did off-site SEO. This usually goes hand in hand with me showing them the results of their on-site SEO analysis, the response is almost always something about their past company never saying anything about their on-site SEO.

More than likely the reason their former SEO people didn’t say anything about it is that they didn’t know anything about on-site SEO, this happens a lot in SEO because a lot of people selling themselves as SEO consultants don’t know anything about coding for the web, much less coding specifically for SEO.

“A lot of people selling themselves as SEO consultants don’t know anything about coding for the web, much less coding specifically for SEO.”

Many of them will understand what a meta-tag is and know they are tags which tell search engines what information your site contains, some of them will even know how many characters they should contain, and that they should contain the keywords you are trying to rank well for.

However, it is around this point that they reach the end of their leash because at this point, you will need to understand HTML, CSS and some other basic coding languages that are widely used on the web like PHP and ASP. This is important because a fair amount of the rank you pull in search engines is based on how well your site is coded.

To explain, one of the chief goals of all search engines is to display relevant, quality content and to do it fast. If your site is coded badly, or has bloated code (we’ll get to that in a second), it won’t download quickly. If it doesn’t have the correct navigational structures it will be hard for search engine spiders to crawl which will keep your pages from being indexed correctly and result in your page not showing up in the results.

What is bad coding? Let’s go with Google’s definition, and they are looking for speed. This is the reason you don’t want to use tables in your coding, because tables tend to be bulkier and download slower than HTML using properly coded divs which are styled with CSS. Did I just lose you? I apologize if I did, but this is very important for your SEO.

If your code is bloated, it simply means that it is using much more code than is necessary to display your site. If your site is using more code than necessary, it means that it will take longer to download than it has to, and many SEO experts say you have little chance of being #1 in rankings unless your site can be downloaded in less than a second.

Let’s use an analogy, let’s use sailing for example, let’s say the links going back to your site are wind which is the most essential force in moving forward. However, even if you have wind you need to make sure that the bottom of your boat is clean and free of barnacles and seaweed to eliminate drag and keep the hull of your boat as fast as possible.

After this is done you need to make sure that your sails are set properly to take the fullest advantage of the wind you have and get maximum propulsion. Anything on the water will move if you put enough wind on it, the trick is to get it to move fast and in the proper direction.

Search Engine Optimization is very much like this, yes you need links they are vital, but to get the most out of them, you need a properly optimized site, and to get that your SEO consultant needs to understand coding. For instance the last seven sites I’ve built have bounced into the Google index between the 12th and 17th position. This is because Google liked the content and the coding when they initially indexed it. I know this, because there were absolutely no links pointing to the sites at that stage of the game.

One of them, the one I’ve concentrated on the most, is in 1st place in Google SERP’s for it’s keyword phrase and has front page placement on 57 related phrases, all this in ten weeks in a category with high competition. So do your business a favor, get a SEO consultant who understands all aspects of the SEO development cycle.

If you can’t find one locally you can contact me through my SEO Firm in Charleston, www.Charleston-SEO.net. You can also read more of my writing on my Charleston SEO Blog. – Brett Singleton

Article Source: http://EzineArticles.com/expert/Brett_D_Singleton/1552366

 

Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.